Why People Think Homes Are A Good Idea
Finding the Right Realtor
Whether you plan to buy or sell a house, you’ll probably want some help from a real estate agent. But how do you choose a good one? There are realtors, plain real estate agents, part-time and full-time agents, and even family and friends in the business. Who’s the best one to work with?
Most certainly, those days when real estate brokers simply put a sign on the yard, added the property on the Multiple Listing Service, and just waited for potential buyers to reach out, are over. For sellers, that means finding an agent who is proactive and adept with technology. Because buyers begin with the Internet these days, pictures should be professional and the description detailed and really catchy. Very importantly, find an agent with social media marketing smarts. This is where the action happens today, and you can’t afford not to be there.
On the other hand, if you’re in need of a buyer’s agent, check your prospect’s history when it comes to closing deals. On average, a real estate agent would be able to sell around four homes yearly. Let’s say you’re looking to purchase a home, and you represent 25% of the yearly income of the agent. Think they would actually push for your best interest, or would they stop at nothing just to close that deal?
While a typical agent will simply scan the MLS for homes, great ones will actually seek out properties that haven’t even been listed. They will contact some of your target area’s homeowners or even begin a direct mail campaign in that specific neighborhood.
Realtors vs. Real Estate Agents
As a buyer or seller, you have to know what makes Realtors and real estate agents unique from each other. First of all, real estate agents are not always Realtors at the same time.
“Realtor” is the National Association of Realtors’ registered trademark. Therefore, only NAR members, who pledge to follow the association’s code of ethics, are allowed to use it.
Most pros recommend interviewing at least three agents before using one. People usually talk to one and proceed, and that is quite risky. References are important as well, so do ask each prospect for some. Have them tell you how they intend to find you the right home or the right buyer for your property.
Lastly, take note of how the agent handles your first call. That is probably the way it will go for the rest of your business relationship.